Air Jordan XX3 Basketball

In celebrating the release of Air Jordan XX3, Jordan Brand has designed an Air Jordan XX3 basketball inspired by the theme “There is No Brand Without the Man“. In general, the ball is a highly stylized timeline - which begins with the defining elements of the man (Michael Jordan), but mostly focuses on the time where the defining elements of the brand (product, advertising, etc.) and the man are inextricably linked. This timeline then fades out using a repeating argyle pattern into an unknown, but promising future. Some elements are more overt, some are discrete discovery elements. Even the way the graphics are applied (e.g. laser etching) relates back to the specific iconic Jordan products (Jordan was the first to laser etch a shoe).