Air Jordan XX2

BEAVERTON, OR (February 7, 2007) – Jordan Brand, a division of Nike, Inc., is kicking off its 22nd anniversary with the release of the highly anticipated Air Jordan XX2. Officially available in retail stores on February 17, 2007, the Air Jordan XX2 is the most technologically advanced basketball shoe in the line, underscoring Jordan Brand’s innovation platform and performance capabilities.

To celebrate the release of the latest Air Jordans, Jordan Brand has created an integrated marketing campaign incorporating a motivational advertising program with a major presence during All-Star 2007 in Las Vegas. The marketing campaign kicks off immediately with billboard, print and television advertising and includes a string of exciting events for the community, influencers, celebrities and athletes in town for the All-Star festivities.

The Air Jordan XX2 represents twenty-two years of sophisticated style meshed nicely with next-generation, cutting edge engineering. The latest edition to the popular luxury athletic footwear line is inspired by the F-22 Raptor, the world’s most advanced stealth fighter jet. And like the F-22 Raptor, it boasts a sleek design and incorporates ground-breaking performance and technology to make it the most superior basketball shoe available. The Air Jordan XX2 pioneering performance capabilities offers fans and players the ultimate tools needed to take over the competition.

Designed and created by D’Wayne Edwards, Design Director of the Jordan Brand, the shoe features improved I.P.S. (Independent Podular Suspension) which now includes Double Stack Zoom AIR, and a titanium reinforced shank plate for additional support creating the ultimate luxury athletic shoe.

Source : streething