Sunday, February 18, 2007

Nike x Medicom Toys Original 6 players


Nike has always been obsessed with making the athletic experience better through functional design. At Nike that means designing with a purpose, and understanding the sport and culture that surrounds it.

Over the past 25 years the Air Force 1 made a journey from an innovative performance product to a cultural icon. To celebrate the silver anniversary, Nike incorporated the feedback of athletes and the community that has embraced the AF1 over the past 25 years to bring unparalleled craftsmanship and meaningful enhancements to the AF1. And the journey continues. With the AF25 Nike launches its newest FORCE innovation in performance basketball, the platform from which to build the future of Nike Basketball.

As part of the Air Force 1 celebrations, Nike and longtime partner Medicom Toys have faithfully recreated a limited edition collectors pack of the Original 6 players at the center of the Air Force One launch, 25 years ago. The pack of 6 highly detailed pose-able action figures come packaged in a special edition box that pays homage to the famous image of Moses Malone, Michael Cooper, Bobby Jones, Calvin Natt, Mychal Thompson, and Jamal Wilkes standing on the tarmac of an airstrip.

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