Wade 2.0

The WADE 2.0 signature shoe reflects the duality of Wade’s game with a “Rose and Thorn” design inspiration – his fierceness on the court meets the beauty of his game. “Watching Dwyane’s game, I would describe it as ‘gracefully aggressive.’ His game is definitely beautiful, but there’s an element about it that wants to dominate his opponent and protect his team, much like a thorn protects the rose,” said Duane Lawrence, Converse Designer. “In the WADE 2.0, that inspiration translates into flowing lines, interrupted unexpectedly by sharper shapes which are strategically placed to protect his feet and help improve performance.”
The WADE 2.0 is made of a combination of non–stretch, durable synthetic leather and soft nubuck. The molded overlay rand increases lateral stability and an enhanced dual density sockliner create optimal comfort. The collar has two strategically placed pods with softer density foam to enhance fit and comfort around the ankle. Design elements relating to Wade include a perforated pattern on the medial side of the shoe that has an embossed “Z” for his son, Zaire. The upper and outsole both have a repeating “W” pattern inspired by Wade and the Thorn. Finally, there is a leather patch behind the tongue featuring Dwyane Wade’s signature.
The Converse WADE 2.0 will roll out in various colorways through May 2007. It will retail for MSRP at $100 at Footlocker, Finish Line, Footaction, Champs, select independent retailers and online at www.converse.com. The shoe’s two launch colorways include an NBA All-Star 2007 colorway in a white/navy/crimson and a black/white/red colorway.
The Converse WADE apparel line includes a completely integrated collection of athletic and casual sportswear including T-shirts, performance shorts, fleeces, warm-ups, shooting shirts, track jackets, hats and bags. Each product includes three points of signature detail that pay homage to Wade ranging from Converse’s WADE logo, custom screened images of Wade, the number “3” or his name. Enhanced design elements include the highest quality woven labels, multiple fabrics including performance technology as well as the finest combed cotton, signature custom zippers with limited edition zipper pulls and one of a kind graphics.
The WADE apparel line hits stores on March 1, 2007 and will be available at Finish Line, Foot Locker, Eastbay, Footaction, Champs, Macy’s Florida and select independent retailers. Price ranges include T-shirts for $25-$35, performance shorts for $45-$60; fleece jackets for $85, backpacks at $55; and hats for $25.