Tuesday, July 03, 2007

Air Force 1 World Love



TO PAY HOMAGE TO THE GLOBAL PAST OF FORCE and to carry the innovation of that past into the even more promising future, Nike has created Air Force 1 and Air Force 25 footwear that details the story of the FORCE journey around the world. Each shoe features distinct detailing and craftsmanship that gives both subtle and loud references to the courts, teams, cities, languages, neighborhoods, cultures, and geography that has left an indelible mark on the story of worldwide FORCE. Rich in history and impact and steeped in a legacy of innovation that continues to change the game, the global icon of FORCE is manifested in this series of special Air Force shoes, paying tribute to the cities that have played an important part in the boundless progression of basketball culture.

In the case of Air Force 1 and FORCE, culture has traveled around the entire world; carrying with it the soul of basketball and the sole of a basketball shoe so influential that it has become iconic on courts and in cities thousands of miles away from its origins. Since its birth in 1982 Air Force 1 has moved beyond the hands of the American ballplayers who first made it famous, yet the fingerprints of those athletes remain. In that sense basketball culture has touched the world, traveling with Air Force 1 to cities like Paris, France and Tokyo, Japan. The style and aesthetic of 25 years of FORCE athletes is embedded in Air Force 1, along with the culture that has made those 25 years the defining period of modern basketball. From the east coast cities of New York, Baltimore, and Philadelphia, to the distant realms of Asian courts and European streets: the defining power of FORCE is evident, a love without boundaries and a passion that has crossed countless borders.

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