An interesting project will be releasing soon in China, that involved the Chinese skate stores Fly and Cali brand Triumvir. Together they worked with Nike SB on the “Beijing” Dunk Mid.
“The inspiration and concept of the shoe was based on “a Beijing native’s perspective of their own city, with the slogan skate towards Tienanmen Square.” The Dunk Mid is going to be a special edition for fly’s Beijing shop and the first Nike shoe ever to be named after China’s great northern metropolis, “Beijing.” We were asked to incorporate the following categories of what Beijing is known for into the design of the shoe: dust, traffic, highways, noodles, Tienanmen Square, and the capital of China.
The Dunk Mid was chosen to represent Beijing because Jeff loves to skate in Dunk Mids. We suggested using premium tumbled leather for the black panels. The gray tones were used to symbolize the colors of the city’s high-rises and highways. The graphic on the insole is a combination of flystreetwear x triumvir’s logo.”
As you can see a lot of different aspects of Beijing and Chinese culture went into the shoes.
Labels: limited edition, sneaker